Mastering business planning and strategy : the power and application of strategic thinking

By:

Elkin, Paul M

Material type: Text

TextSeries: Masters in management seriesPublication details: London: Thorogood Publishing, 2007.Edition: 2nd edDescription: vii, 176 pISBN:

9781854184368
1854184369
9781854183293
185418329x

Subject(s):

Business planning

DDC classification:

658.401 ELK

Contents:

1 Mastering business success; 2 Mastering strategic analysis; 3 Mastering market analysis; 4 Mastering the Volume - Cost - Profit relationship; 5 Mastering organisational analysis; 6 Mastering option appraisal; 7 Mastering strategic leadership; 8 Mastering performance measurement; 9 Mastering new business development.

Summary: Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.401 ELK (Browse shelf(Opens below))	Available		011143

Total holds: 0

Previous edition: 1998.

Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change.

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