Creating the virtual store : taking your web site from browsing to buying

By:

Yeşil, Magdalena

Material type: Text

0471164941 (pbk. : alk. paper)
9780471164944

Subject(s):

DDC classification:

381.1 YES

Online resources:

Contents:

Ch. 1. Introducing the Virtual Store -- Ch. 2. Planning the Virtual Store -- Ch. 3. Designing the Shopping Experience -- Ch. 4. Getting to Know Your Virtual Customers -- Ch. 5. Advertising and Promoting Your Virtual Store -- Ch. 6. Accepting Virtual Payments: Selecting Methods That Are Right For You -- Ch. 7. Understanding Virtual Legality -- Ch. 8. Preparing for the Future.

Summary: This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	381.1 YES (Browse shelf(Opens below))	Available		007374

Total holds: 0

Included Index.

Ch. 1. Introducing the Virtual Store --
Ch. 2. Planning the Virtual Store --
Ch. 3. Designing the Shopping Experience --
Ch. 4. Getting to Know Your Virtual Customers --
Ch. 5. Advertising and Promoting Your Virtual Store --
Ch. 6. Accepting Virtual Payments: Selecting Methods That Are Right For You --
Ch. 7. Understanding Virtual Legality --
Ch. 8. Preparing for the Future.

This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there.

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