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Strategic marketing management

By: Contributor(s): Material type: TextTextPublication details: [Chicago, Illinois] : Cerebellum Press, 2018.Edition: Ninth editionDescription: viii, 287 pagesISBN:
  • 9781936572502
  • 9781936572519
Subject(s): DDC classification:
  • 658.802 CHE
Contents:
Part One: The big picture -- Part Two: Marketing strategy -- Part Three: Marketing tactics -- Part Four: Managing growth -- Part Five: Strategic marketing workbooks.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library Reference Reference 658.802 CHE (Browse shelf(Opens below)) Available 016501
Reference Books Reference Books Main Library Reference Reference 658.802 CHE (Browse shelf(Opens below)) Available 016174
Total holds: 0

Part One: The big picture --
Part Two: Marketing strategy --
Part Three: Marketing tactics --
Part Four: Managing growth --
Part Five: Strategic marketing workbooks.

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