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Learning aid to accompany basic marketing : a managerial approach

McCarthy, E.Jerome ;

Learning aid to accompany basic marketing : a managerial approach - 17th Edition. - Illinois : Richard D.Irwin,Inc, 1981. - vii, 370 p. :

ISBN: 0256025347 9780256025347

Subjects--Topical Terms:
Marketing -- Management.

Dewey Class. No.: 658.8 / MAC

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