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Learning aid to accompany basic marketing : a managerial approach

By: McCarthy, E.JeromeContributor(s): Brogowicz, Andrew AMaterial type: Text

TextPublication details: Illinois : Richard D.Irwin,Inc, 1981Edition: 17th EditionDescription: vii, 370 pISBN: 0256025347; 9780256025347 Subject(s): Marketing -- ManagementDDC classification: 658.8

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	658.8 MAC (Browse shelf(Opens below))	Available		007960

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