Learning aid to accompany basic marketing : a managerial approach (Record no. 38025)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00474nam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256025347 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256025347 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAC |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McCarthy, E.Jerome ; |
| 245 ## - TITLE STATEMENT | |
| Title | Learning aid to accompany basic marketing : a managerial approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Illinois : |
| Name of publisher | Richard D.Irwin,Inc, |
| Year of publication | 1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 370 p. : |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brogowicz, Andrew A ; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 16/09/2006 | Donation | 475.00 | 658.8 MAC | 007960 | Lending Books |