Rural Marketing: Text and Cases
Material type:
TextPublication details: New Delhi: Pearson Education, 2002Description: xvii, 397 pISBN: 9788178085760 ; 8178085763Subject(s): Target marketing | Consumer behavior | Rural conditionsDDC classification: 658.8
Contents:
1. Marketing management perspectives.--
2. Rural economy.--
3. Rural marketing.--
4. Consumer behavior.--
5. Marketing information system.--
6. Selecting and attracting markets.--
7. Product strategy.--
8. Pricing strategy.--
9. Promotion strategy.--
10. Distribution strategy.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Lending Books
|
Main Library Stacks | Reference | 658.8 LKR (Browse shelf(Opens below)) | Available | 008618 | ||
Reference Books
|
Main Library Reference | Reference | 658.8 KRI (Browse shelf(Opens below)) | Available | 008518 |
Total holds: 0
Browsing Main Library shelves, Shelving location: Stacks, Collection: Reference Close shelf browser (Hides shelf browser)
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| 658.8 KOT Marketing management. | 658.8 KOT Marketing management. | 658.8 KUR Services marketing | 658.8 LKR Rural Marketing: Text and Cases | 658.8 MAC Basic Marketing: A Managerial Approach | 658.8 MAC Learning aid to accompany basic marketing : a managerial approach | 658.8 MAC Pocket guide to the marketing plan |
Including Bibliography & Index.
1. Marketing management perspectives.--
2. Rural economy.--
3. Rural marketing.--
4. Consumer behavior.--
5. Marketing information system.--
6. Selecting and attracting markets.--
7. Product strategy.--
8. Pricing strategy.--
9. Promotion strategy.--
10. Distribution strategy.
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