The guerrilla marketing handbook
Material type:
TextPublication details: Boston : Houghton Mifflin, 1994Description: 379 pages : illustrationsISBN: 9780395700136; 0395700132 Subject(s): Marketing -- Handbooks, manuals, etcDDC classification: 658.8
Contents:
Summary:
Marketing strategy for maximum return, for large & small businesses
Choosing your marketing tools: traditional advertising, mini-media, targeted media, promotion, telephone, non-media --
Resources.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Reference Books
|
Main Library Reference | Reference | 658.8 LEV (Browse shelf(Opens below)) | Available | 010627 |
Total holds: 0
Browsing Main Library shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)
| 658.8 LAN Marketing Fundamentals 1999-2000 | 658.8 LAN CIM Coursebook Marketing Fundamentals 2007-2008 | 658.8 LAN Essentials of marketing management | 658.8 LEV The guerrilla marketing handbook | 658.8 LOM Analysis and evaluation 2007-2008 | 658.8 LOM Analysis and evaluation 2007-2008 | 658.8 LOV Marketing challenges : cases & exercises |
Choosing your marketing tools: traditional advertising, mini-media, targeted media, promotion, telephone, non-media --
Resources.
Marketing strategy for maximum return, for large & small businesses
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