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E- Marketing

By: Strauss, JudyContributor(s): El-Ansry, Adel | Frost, RaymondMaterial type: Text

TextPublication details: New Jersey: Pearson Education, 2006Edition: 4th editionDescription: xxiii, 456 pages : illustrationsISBN: 9780131969025 ; 0131969021Subject(s): Internet marketingDDC classification: 658.84

Contents:

E-marketing in context -- Convergence -- Strategic E-marketing -- The E-marketing plan -- E-marketing in context -- E-marketing environment -- Global markets -- Ethical and legal issues -- E-marketing environment -- E-marketing strategy -- Marketing knowledge -- Consumer behavior -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- E-marketing management -- Product -- Price -- The Internet for distribution -- E-marketing communication -- Customer relationship management.

Summary: This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Permanent Reference	Main Library Permanent Reference	Reference	658.84 STR (Browse shelf(Opens below))	Not for loan		010704

Total holds: 0

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Previous	658.8003 INT International Encyclopaedia of Marketing	658.8003 INT International Encyclopaedia of Marketing	658.84 GIL Global marketing	658.84 STR E- Marketing	660.03 IRA இரசாயன எந்திரவியற் சொற்றொகுதி	666.94 LEA Lea's chemistry of cement and concrete	686.203 ACC அச்சியற் சொற்றொகுதி	Next

Includes index

E-marketing in context --
Convergence --
Strategic E-marketing --
The E-marketing plan --
E-marketing in context --
E-marketing environment --
Global markets --
Ethical and legal issues --
E-marketing environment --
E-marketing strategy --
Marketing knowledge --
Consumer behavior --
Segmentation and targeting strategies --
Differentiation and positioning strategies --
E-marketing management --
Product --
Price --
The Internet for distribution --
E-marketing communication --
Customer relationship management.

This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

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