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Strategic marketing in practice 2007-2008

By: Ranchhod, AshokContributor(s): Marandi, EbiMaterial type: Text

Contents:

Case Study Analysis; Understanding the direction and management of marketing activities; Contemporary issues in marketing; Effective Customer orientation; The examination; Case study

Summary: Structured to link directly to the CIM syllabus, this book is accompanied by access to MARKETINGONLINE, an online learning resource designed for CIM students which can be accessed at any time. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8 RAN (Browse shelf(Opens below))	Available		011084
Reference Books	Main Library Reference	Reference	658.8 RAN (Browse shelf(Opens below))	Available		011085

Total holds: 0

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Previous	658.8 PRI Principles of marketing: A South Asian Perspective	658.8 PUT Marketing your services : a step-by-step guide for small businesses and professionals	658.8 PUT Marketing your services : a step-by-step guide for small businesses and professionals	658.8 RAN Strategic marketing in practice 2007-2008	658.8 RAN Strategic marketing in practice 2007-2008	658.8 RUS Marketing, Sales and Customer Service	658.8 SAH Marketing: Principles and Practice	Next

Includes index

Case Study Analysis; Understanding the direction and management of marketing activities; Contemporary issues in marketing; Effective Customer orientation; The examination; Case study

Structured to link directly to the CIM syllabus, this book is accompanied by access to MARKETINGONLINE, an online learning resource designed for CIM students which can be accessed at any time. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

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