Strategic marketing management

By:

Chernev, Alexander

Contributor(s):

Kotler, Philip

Material type: Text

TextPublication details: [Chicago, Illinois] : Cerebellum Press, 2018.Edition: Ninth editionDescription: viii, 287 pagesISBN:

9781936572502
9781936572519

Subject(s):

DDC classification:

658.802 CHE

Contents:

Part One: The big picture -- Part Two: Marketing strategy -- Part Three: Marketing tactics -- Part Four: Managing growth -- Part Five: Strategic marketing workbooks.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.802 CHE (Browse shelf(Opens below))	Available		016501
Reference Books	Main Library Reference	Reference	658.802 CHE (Browse shelf(Opens below))	Available		016174

Total holds: 0

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Previous	658.8001 SAG The SAGE handbook of marketing theory	658.800285 NAS Database marketing : the ultimate marketing tool	658.802 BAR CRM :	658.802 CHE Strategic marketing management	658.802 CHE Strategic marketing management	658.802 CRA Strategic marketing	658.802 FIF Strategic Marketing Management 1999-2000: Planning and Control, Analysis and Decision	Next

Part One: The big picture --
Part Two: Marketing strategy --
Part Three: Marketing tactics --
Part Four: Managing growth --
Part Five: Strategic marketing workbooks.

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