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Rehumanize your business : how personal videos accelerate sales and improve customer experience; by Ethan Beute, Stephen Pacinelli.

By: Beute, EthanContributor(s): Pacinelli, StephenMaterial type: Text

TextPublication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2019Description: xxi, 201 pages ; 24 cmISBN: 9781119576266 (hardcover); 1119576261Subject(s): Internet marketing | Internet videos | Customer relationsDDC classification: 658.872

Contents:

Part 1. Why it's time to rehumanize your business. ch. 1. The new way to communicate, connect, and convert ch. 2. Email: the indispensable, broken tool ch. 3. Video: the personal, rehumanizing tool ch. 4. Six signs this new approach is for you and your business Part 2. When to rehumanize with video. ch. 5. Nine stories of sales acceleration and better customer experience ch. 6. Ten times to use video instead of plain, typed-out text Part 3. How to record and send videos. ch. 7. Sending video in emails, text messages, and social messages ch. 8. Why you're not sending video and how to get comfortable on camera ch. 9. The salesperson's guide to video cameras Part 4. Improving video results. ch. 10. How to get more opens, plays, and replies ch. 11. So, you sent a video...Now what? ch. 12. Where rehumanization is now and where it's headed

Summary: This book explains how to improve relationships and results with customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos, and when to replace plain, typed-out communication with webcam and smartphone recordings

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.872 BEU (Browse shelf(Opens below))	Available		016599
Lending Books	Main Library Stacks	Reference	658.872 BEU (Browse shelf(Opens below))	Available		016600

Total holds: 0

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Previous	658.87 GIL Retail Marketing Management	658.87 HAS Retail Management	658.87 MEY Retailing: Principles and Practices	658.872 BEU Rehumanize your business : how personal videos accelerate sales and improve customer experience;	658.872 PET The complete idiot's guide to Twitter marketing /	658.872 SEG The essential online solution : the 5-step formula for small business success	658.872 STR E-marketing /	Next

Includes index.

Part 1. Why it's time to rehumanize your business. ch. 1. The new way to communicate, connect, and convert
ch. 2. Email: the indispensable, broken tool
ch. 3. Video: the personal, rehumanizing tool
ch. 4. Six signs this new approach is for you and your business
Part 2. When to rehumanize with video. ch. 5. Nine stories of sales acceleration and better customer experience
ch. 6. Ten times to use video instead of plain, typed-out text
Part 3. How to record and send videos. ch. 7. Sending video in emails, text messages, and social messages
ch. 8. Why you're not sending video and how to get comfortable on camera
ch. 9. The salesperson's guide to video cameras
Part 4. Improving video results. ch. 10. How to get more opens, plays, and replies
ch. 11. So, you sent a video...Now what?
ch. 12. Where rehumanization is now and where it's headed

This book explains how to improve relationships and results with customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos, and when to replace plain, typed-out communication with webcam and smartphone recordings

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