Marketing for hospitality and tourism /
Material type:
TextPublication details: Harlow : Pearson Education Limited, 2022Edition: Eighth editionDescription: 686 p. IllustrationsISBN: 9781292363523; 9781292363516 ; 1292363517Subject(s): Hospitality industry | TourismDDC classification: 338.4791068 Summary: For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and profess
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Main Library Reference | Reference | 338.4791068 KOT (Browse shelf(Opens below)) | Available | 016706 |
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and profess
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