Effective marketing

By:

Hingston, Peter

Material type: Text

TextPublication details: London ; New York : Dorling Kindersley, 2001.Description: 192 pages : color illustrationsISBN:

9780751314120
0751314129

Subject(s):

Marketing

DDC classification:

658.8 HIN

Contents:

Researching the market -- Assessing the competition -- Setting the right price -- Planning promotion & advertising -- Creating a marketing strategy -- getting the image right -- Learning selling techniques.

Summary: Helps to learn what you need to know to improve your marketing skills from researching and analyzing customers' buying habits to creating a strong brand. This title shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting fresh opportunities, and developing a winning marketing strategy.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8 HIN (Browse shelf(Opens below))	Available		008158

Total holds: 0

Includes index

Researching the market --
Assessing the competition --
Setting the right price --
Planning promotion & advertising --
Creating a marketing strategy --
getting the image right --
Learning selling techniques.

Helps to learn what you need to know to improve your marketing skills from researching and analyzing customers' buying habits to creating a strong brand. This title shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting fresh opportunities, and developing a winning marketing strategy.

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